See us on TikTok
GET EXTREME CREME

THE HAIR DIAGRAM

Your beauty journey starts here with
the Bold Hold & Ashley Marie Collection.

Shop Bold HoldShop Ashley Marie
BOLD HOLD LACE PRODUCTS
ASHLEY MARIE COLLECTION
HAIR ACCESSORIES
BUNDLE DEALS
WIG INSTALL
NATURAL HAIR
LACE GELLY
BOLD HOLD ACTIVE
LIQUID GOLD
STYLING MOUSSE
CURL CREAM

HOLIDAY SHOP

Shop Bold Hold and The Ashley Marie Collection for holiday gift-giving. Holiday delivery on orders before December 19th 2025

SHOP HOLIDAY GIFT GIVING

Bold Hold

Because you deserve the very best for your wig install, long-wearing or daily hold!

SHOP BOLD HOLD

Earn Rewards, get live help with our products, learn how to use our products with step-by-step YouTube videos, and more.

The Ashley Marie Collection

Made with cold-pressed ingredients to care for your hair, naturally!

SHOP NATURAL HAIRCARE

★★★★★
★★★★★
★★★★★
★★★★★
DECO Trust badge
  • Turn on embed
  • Create a DECO Trust badge from our app
  • Select a matching position
Manage Trust badge